TrueLocal have some really DUD search results. They also have some really DUD Google AdWord campaigns happening. I guess that happens when you have deep pockets & outsource your AdWord campaigns. This one is really silly & a TOTAL waste of money. This is the result you get when you do a search for "West Australian Death Notices"
The click produces NO RESULTS whatsoever. What are they thinking? That you are going to stick around, just because you're there? No, you go there to find an answer - because you are looking for something specific & not being able to provide a result damages your credibility and reduces the likelihood of a return visit.
UPDATE - seems like they heard me! The click now produces 3 results - one for "Creative Display Systems" (?), one for "Sudden Infant Death Syndrome" & 1 for "Deaths in Custody Watch". Still wouldn't help if I was looking for a "West Australian Death Notice"
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